A campaign isn't finished when the posts go live. You need to know what worked, what didn't, and where to spend next time. The secret is simple: decide what you will measure before the campaign starts, and set up tracking so the numbers are there at the end.
1. Start with one main goal
- Awareness: you want many people in your audience to see the brand. Track reach and views.
- Interest: you want people to engage and remember. Track comments, shares and saves.
- Action: you want visits, installs or sales. Track link clicks, promo codes and orders.
One campaign can do all three, but pick one main goal so you judge it fairly.
2. The numbers that matter
- Views and reach: how many people saw the content. Ask creators for screenshots of their insights, because some numbers are only visible to the account owner.
- Engagement rate: likes, comments, shares and saves, divided by views (or by followers), times 100. It shows whether people cared, not just scrolled past.
- Comments: read them. Questions like "where can I buy this?" or "price?" are a strong buying signal.
- Shares and saves: people send and save content they find useful or funny. These are strong signals.
- Link clicks: visits from the creator's link, Story link or bio.
- Promo code uses and sales: the clearest link between a creator and money in the bank.
3. Set up tracking before you go live
- A unique link for each creator. Add UTM tags to your website link (for example
?utm_source=instagram&utm_campaign=diwali&utm_content=creatorname) so Google Analytics shows which creator sent each visit. - A unique promo code for each creator. It tracks sales even when people don't click a link, for example when they search for you later.
- A ready landing page. Send people to the right product page, not just your homepage.
- Note your normal numbers (daily visits, sales, follower growth) before the campaign, so you can see the lift.
4. Simple cost numbers to compare creators
- Cost per view: what you paid a creator ÷ the views their content got.
- Cost per engagement: what you paid ÷ likes, comments, shares and saves.
- Cost per sale: what you paid ÷ orders from their link or code.
Compare creators on these numbers, not on follower count. The best creator for you is often not the biggest one.
5. Remember the long tail
Not every result shows up in a promo code. People see a Reel, remember the name and search for you a week later. Watch your branded searches, direct website visits and Instagram followers during and after the campaign. YouTube videos can keep bringing views for months, so check them again after a few weeks.
6. What a good report looks like
- Every post link, with its views, likes, comments, shares and saves.
- Clicks, promo code uses and sales for each creator, if you tracked them.
- Cost per view and cost per engagement for each creator.
- The best comments and what the audience said.
- Which creators and content to repeat next time.
A real example
For Elite, we ran a campaign with 8 food and lifestyle creators. It reached 20M+ people, got 4M+ video views and 5–7% average engagement, and it went live within 10 days. One Reel by Rushi Haral got over 3 million views and 121,905 likes. See the full Elite case study and our other case studies.
How we report at FAME HUNGER
Every campaign ends with a clear report: each post link with its views and engagement, so you can see exactly what you got for your budget. Tell us your goal at the start and we'll plan the tracking with you. See how it works.