Objective
Spread the word about King's K-Fluencer creator contest among Marathi audiences during Ganeshotsav
What we did
- 4 Marathi food, lifestyle and vlogging creators made Reels for the contest
- Each Reel announced the prizes: Google Pixel 8a, Kodak PixPro camera and an influencer starter kit
- Followers were asked to make a Reel with King's Soyabean Oil, tag @KingsEdibleOils and use #KFluencer
- All 4 Reels went live on 20 September 2026
Results
- Contest ran 14–24 September 2026
- Reels in Marathi for Ganeshotsav
- Engagement = (likes + comments) ÷ the creator's followers, from Instagram (Anosh Pol hides likes, so that Reel isn't counted)
Watch the campaign
The content we created.
Tap a Reel to watch it here. Views and likes as shown on Instagram.
Shantanu@shantanu_adep_111.3Kviews3.4K likes
Siddhi Vibes@heysiddhifinds_32.7Kviews530 likes
Atul Jadhav@atul_.092._15.8Kviews604 likes
Anosh Pol@anoshpolvlogs4.2KviewsWatch on Instagram Watch on Instagram Watch on Instagram Watch on Instagram
Want results like King's?
Tell us your goal and budget. We'll send you a free campaign plan.
More case studies
More results we've delivered.
EliteElite
Goal: Increase product awareness and drive trial among urban consumers
What we did: 8 food & lifestyle creators, Reels and product storytelling around everyday moments
AstroTalkAstroTalk
Goal: Drive app awareness and user engagement among young digital audiences
What we did: 15 creators, short-form Reels with relatable, curiosity-driven storytelling for Gen-Z and millennials
MuuchstacMuuchstac
Goal: Build brand awareness and drive engagement among a Gen-Z audience
What we did: Fashion & lifestyle creators with relatable, trend-driven Reels